How do I choose the right exhibition display for my needs?

Choosing the right type of exhibition stand is essential for a successful presentation at trade shows or events. It requires careful consideration of various factors to ensure it aligns with your goals and effectively represents your brand. Here are some frequently asked questions that individuals or businesses often have when making decisions about exhibition stands:

What size exhibition stand do I need?

• Consider the available space at the event, your budget, and the type of products or services you are showcasing. Larger sizes cost more, but can also deliver greater value because they give you greater presence amongst the other stands and provide an opportunity for you to show more.

Should I order space only for the exhibition, or a shell scheme booth?

• This is an important consideration. If you order the space only, that leaves you with the opportunity to completely customise your stand from the ground up because you have an empty space to work with.  If you order shell scheme this means your booth will already have walls and most commonly a facsia across the front. You will typically have to pay extra for the shell scheme and it does limit your options, however there are numerous ways you can dress up this space.  One of the most popular and cost-effective methods is to use our Graphics 2 Go exhibition graphics, which are designed to be attached directly to the shell scheme booth walls.

How can I ensure my exhibition stand aligns with my brand identity?

• Work closely with designers to incorporate brand colours, logos, and messaging into the stand's design.  The most critical elements here are typically your backdrop graphics as they are the most dominant visual feature.

What types of exhibition stand designs are popular?

• Explore options such as modular stands, custom-built stands, portable displays, and interactive designs to find what suits your needs.

How can I make my exhibition stand stand out from the competition?

• Consider unique elements like eye-catching graphics, overhead exhibition banners, innovative technology, or interactive features to attract attention.  Give your audience a reason to approach your stand!  A dull stand will naturally generate less interest.

What is the ideal budget for an exhibition stand?

• A lot of the cost in attending an exhibition will be consumed by the space booking and the logistics for your team, such as time out of the office, travel and accommodation, meal allowances etc.  These costs are separate to the stand itself, and your stand costs will be extra.  If the exhibition is worth attending you should be prepared to spend at least a few thousand dollars to dress it up appropriately. If you don't have this budget to work with, it may be better to not attend the show rather than do it in a way that does not represent your brand well.  A custom-built stand will typically cost in the vicinity of $5,000 to $50,000.  We recommend you establish a budget early in the planning process and factor in design, construction, transportation, and installation costs.

How can I save money with my exhibition stand?

• If keeping costs to a minimum is essential for you to be able to afford the stand we would recommend using some techniques to cut out the hidden costs. You can avoid costs by sticking with portable displays which you can transport and assemble yourself.

How can I ensure my exhibition stand is practical and functional?

• Think about the flow of traffic, accessibility, storage space, and the ability to showcase products or services effectively.

Are there any restrictions or regulations for exhibition stands at specific events or venues?

• Check with event organisers to understand any size, height, or design restrictions that may apply. This information will typically be in your event manual that is provided to you when you book exhibition space.  There are rules that apply across the country, such as testing & tagging your electrical equipment, using approved ramp edges on raised flooring, and avoiding any trip hazards within your stand. Displays 2 Go has worked extensively with exhibition venues across Australia. Take a look at our expertise pages for further information.

Should I rent or buy an exhibition stand?

• Evaluate the frequency of your participation in events. If you attend multiple shows, owning a stand might be cost-effective, while renting can be suitable for occasional use. For further information on renting check our exhibition booth packages.

What is the lead time for designing and building an exhibition stand?

• Start the process well in advance to ensure ample time for graphic design, revisions, and construction, especially for custom stands. Talk to Displays 2 Go about our full project and campaign management to ensure you are on-time and on-budget.  Production time can be as fast as a week for simple stands, and custom built stands typically take between 4-8 weeks to construct. 

How can I incorporate technology into my exhibition stand?

• Explore options such as digital screens, interactive touch kiosks, and augmented reality to enhance visitor engagement.

Can my exhibition stand be reused for different events?

• Opt for modular or adaptable designs that can be reconfigured to fit different spaces and themes.

What kind of lighting is best for my exhibition stand?

• Choose lighting that highlights key elements, complements your brand colours, and creates a visually appealing atmosphere.