← Back to Retail, shopping malls merchandising

Rugby World Cup Retail Display

A custom freestanding retail display unit produced for the Rugby World Cup 2011, featuring a bold dark curved silhouette shape with official tournament branding and Maori-inspired koru graphics in teal. The multi-tiered merchandising fixture holds official merchandise on hooks and shelving, designed for high-traffic retail store placement to drive impulse purchases of event memorabilia.